Here in the Philippines, Estee Lauder is constantly bringing us the latest releases from the internationally renowned brand. In September 2010, a new collection hits the spotlight, consisting of the the Pure Color Eyeshadows and Gloss.
Pure Color Eyeshadows
As Estee Lauder creative director Tom Pecheux puts it: " I think eyeshadows bring to a woman a lot of self-confidence and power. The new Pure Color Eyeshadow shades and finishes are sensual and powerful and I love them. These are definitely my babies."
The vibrant eyeshadow collection is said to give a new meaning to high impact color that envelops the eyes in raw attitude and style . The Exclusive True VisionTM Technology incorporates intense, highly pigmented shades for a saturated color rich application and ultra brilliance. A crystalline laminate polymer intensifies color clarity and vibrancy in one easy stroke.
A subtle to high impact range of color palette ensures a shade for all skin tones and desirable eye looks 48 powerful shades create endless color combinations and eye looks.
It boasts of its long lasting pigments and fade-resistant formulas, in 4 buildable finishes to create versatile eye looks:
1. MATTE: jet-milled coated pigments provide a contemporary, suede-like finish
2. SATIN: a low lustre texture combined with a refined luminosity creates a soft sophisticated sheen
3. LUMINOUS: prismatic light-reflecting pearls provide a chic, lustrous sparkle
4. METALLIC: Flattened and round pearls are paired to create intense, vivacious drama
Chic Packaging
The first to be introduced in the new Pure Color collection packaging: a sleek, golden mirrored compact with oversized Estée Lauder cartouche for a luxurious presentation. It comes with a new, specially designed sponge-mitt applicator was created to work with all four finishes.
Suggested Retail Price: Php1250
Pure Color Gloss
Estée Lauder introduces the next generation of color with high-impact glosses that drench lips in 19 Seductive Shades, 3 Brilliant Finishes and a Custom Collection by World-Renowned Makeup Artist, Tom Pecheux.
Lasting shine, maximum moisture and three multi-dimensional finishes combined with vibrant color and nuanced tones, utilizing the exclusive True VisionTM Technology wraps pigments in a crystal-like coating to provide intense, brilliant color and shine.
With 19 sleek shades of natural nudes, edible berries, seductive reds and sensual plums, the range covers subtle to high-impact color palette, ensuring a shade for all skin tones and various lip looks.
3 LUXURIOUS FINISHES
From a soft satin shine to an energetic sparkle, these three distinct finishes glide onto the lips to draw maximum attention:
1. SHINE: Color-true pigment polymers deliver an ultra shiny, glossy finish
2. SHIMMER: Finely cut pearls provide a mirrored shine with fierce shimmer
3. SPARKLE: Super high-shine fused with high-powered metallic sparkle for the most dramatic look
The non-sticky, non-tacky formula in its exclusive signature fig scent leaves lips beautifully cushioned. The new flexible, precision applicator delivers the perfect opacity in an even and fluid application.
The new Pure Color Gloss will be available at Rustans Makati, Rustans Shangri-la, Rustans Alabang, Rustans Gateway, Rustans Cebu, and Marionnaud starting in September 2010.
Suggested Retail Price: Php 1,150