New Face Of Estee Lauder

Estee Lauder has a new face in Puerto Rican model, Joan Smalls. Joan is a relative newbie to the modeling world who made her catwalk debut in January 2010 for fashion bigwigs like Marc Jacobs, Derek Lam, Louis Vuitton and Prada, and had been photographed by the likes of Mario Testino and Steven Meisel.

Joan gladly welcomes her new role as Estee Lauder's new spokeperson, who sees it as an opportunity to be a positive role model. "For me, Estée Lauder represents real beauty. It speaks to every ethnicity and age group,” she quipped. “I plan to bring [women] confidence, so they accept themselves the way they are,” she added. “I am looking forward to creating beautiful images and empowering women.” Her Estee Lauder campaigns are set to be globally launched in May 2011. She will be featured in ads for both cosmetics and skin care.

Her favorite Lauder product is one she’s been using before ever dreaming of representing the company herself: “Advanced Night Repair Eye Recovery Complex,” she says automatically. “The jar is so convenient to travel with. I use it religiously—even when it’s not night.”

Aerin Lauder, the senior vice president and creative director of the company, proudly says that Joan is the epitome of beauty, confidence, warmth and elegance. She added, "when we pick someone to represent the brand, it’s about her personality, too. It’s not just the face. You find yourself not being intimidated by her beauty, but drawn in by her warmth.”

Joan Smalls is the first Puerto Rican model will join the ranks of Estee Lauder's international beautiesi ncluding Liu Wen, Paulina Porizkova, Anja Rubik, Elizabeth Hurley and Constance Jablonski. She is the third new model signed by the company this year.