My friend Isobelle, who now lives in Denver, Colorado, asked for my opinion on the apparently "miraculous" product originating from UK which is now creating a buzz in the US. Unfortunately, I haven't used one but it did trigger my curiosity. Here is the info I gathered on Boots No. 7 Protect & Perfect Intense Serum, making me wish we had it here in the Philippines as well.
What is Boots No. 7?
Boots is a known pharmacy-led health and beauty retailer in the UK, named after John Boot, an agricultural worker who opened a herbalist store in 1849. Eventually, the No. 7 brand was launched in 1935. Boots No. 7 is said to be Britain's number 1 make up and skin care brand that has an extensive array of scientifically-proven products. Tinted moisturizers, eyeshadows and lipsticks from this brand are impressively earning the thumbs up of beauty aficionados. What's even more buzz-worthy is its anti-wrinkle skin care line.
Boots no. 7 Protect and Perfect Serum
Boots product—No 7 Protect & Perfect Intense Beauty serum (previously known as Refine & Rewind Beauty Serum), was formulated by a team of scientists lead by Dr. Steve Barton in 2003. The BBC Science show featured this product as having underwent a 12-month independent clinical trial drawing the conclusion that this was the real deal, the only product they tested which worked. The stampede-inducing feature prompted the product to be sold out almost instantaneously. The studies were later backed up by a new study published at the British Journal of Dermatology, confirming its effect on improving the appearance of wrinkles and additionally, proving its repair properties on sun-damaged skin, broadening its market range from the old to the younger ones who show premature signs of aging. Even those with allergy issues can benefit from its hypoallergenic formulation.
[caption id="attachment_1310" align="alignright" width="188" caption="Image from Boots"]
It is a beauty serum which promises to deliver a younger-looking skin within 4 weeks. If you look into consumer reviews online, you will notice how it garners raves more than rants. I'd like to believe that it does hold the key to that evasive fountain of youth. Dr. Steve Barton, however, counters this "miracle product" claim but affirms that it does reduce lines and reveal younger looking skin. After its launch in 2004, it easily became the front-liner of the Boots No. 7 brand.
Ingredients
The serum is a unique compound of silicone, anti-oxidants, lipo pentapeptides and an extract of white lupin flower.
Price
A 1 oz bottle ranges from $19.99 to $22.99.
Availability
It is frequently sold out but you can check it out on Target or Drugstore.com in the US. Its online store in the UK does not sell it internationally and neither do the US-based stores so it may take a while before we consumers in the Philippines can try it out. Hopefully, not long enough for us in the thirties to start manifesting visible signs of aging.
cupless shelf bra


