Preview: Estee Lauder Pure Color Collection

Estee Lauder was one of the first makeup brands that I used growing up. Whenever my aunt from Seattle would come home to the Philippines, there was always an Estee in the bag for us- much to my delight. I played with lipsticks and eyeshadows given to me, was amazed at the wonders of makeup on myself, and eventually found myself wanting to make others look pretty as well. Needless to say, Estee Lauder plays a (major, major..lol) role in my makeup addiction.

Here in the Philippines, Estee Lauder is constantly bringing us the latest releases from the internationally renowned brand. In September 2010, a new collection hits the spotlight, consisting of the the Pure Color Eyeshadows and Gloss.

Pure Color Eyeshadows

As Estee Lauder creative director Tom Pecheux puts it: " I think eyeshadows bring to a woman a lot of self-confidence and power. The new Pure Color Eyeshadow shades and finishes are sensual and powerful and I love them. These are definitely my babies."

The vibrant eyeshadow collection is said to give a new meaning to high impact color that  envelops the eyes in raw attitude and style . The Exclusive True VisionTM Technology incorporates intense, highly pigmented shades for a saturated color rich application and ultra brilliance. A crystalline laminate polymer intensifies color clarity and vibrancy in one easy stroke.

A subtle to high impact range of  color palette ensures a shade for all skin tones and desirable eye looks 48 powerful shades create endless color combinations and eye looks.

It boasts of its  long lasting pigments and  fade-resistant formulas, in 4 buildable finishes to create versatile eye looks:

1. MATTE:  jet-milled coated pigments provide a contemporary, suede-like finish

2. SATIN: a low lustre texture combined with a refined luminosity creates a soft sophisticated sheen

3. LUMINOUS: prismatic light-reflecting pearls provide a chic, lustrous sparkle

4. METALLIC: Flattened and round pearls are paired to create intense, vivacious drama

Chic Packaging

The first to be introduced in the new Pure Color collection packaging: a sleek, golden mirrored compact with oversized  Estée Lauder cartouche for a luxurious presentation. It comes with a new, specially designed sponge-mitt applicator was created to work with all four finishes.

Suggested Retail Price: Php1250

Pure Color Gloss

Estée Lauder introduces the next generation of color with high-impact glosses that drench lips in enviably chic shades in 19 Seductive Shades, 3 Brilliant Finishes and a Custom Collection by World-Renowned Makeup Artist, Tom Pecheux.

Lasting shine, maximum moisture and three multi-dimensional finishes combined with vibrant color and nuanced tones, set the

stage for a modern, sensual look. A special collaboration of six fashion-forward shades by Estée Lauder Creative Makeup

Director Tom Pecheux folds into the irresistible collection of bold, juicy hues and subdued neutrals, redefining color for lips.

Experience a collection of rich attitude and saturated color by Estée Lauder.

19 BOLD, SEDUCTIVE SHADES

• Exclusive True VisionTM Technology wraps pigments in a crystal-like coating to provide intense, brilliant color and

shine

• A subtle to high-impact color palette ensures a shade for all skin tones and desirable lip looks

• Smooth, even pigments impart a soft, fullness to the lips

• 19 sleek shades of natural nudes, edible berries, seductive reds and sensual plums

3 LUXURIOUS FINISHES

• From a soft satin shine to an energetic sparkle, these three distinct finishes glide onto the lips to draw maximum

attention.

SHINE: Color-true pigment polymers deliver an ultra shiny, glossy finish

SHIMMER: Finely cut pearls provide a mirrored shine with fierce shimmer

SPARKLE: Super high-shine fused with high-powered metallic sparkle for the most dramatic look

INFINITE MOISTURE

• Vitamin C and Vitamin E moisturize and help protect lips

• Multi-functional humectants enhance lips’ emolliency and moisturization leaving lips immediately soft and hydrated

• Over time the condition of the lips improves, feeling and looking younger and healthier

LIGHTWEIGHT, COMFORTABLE TEXTURE

• Non-sticky, non-tacky formula leaves lips beautifully cushioned

• The new flexible, precision applicator delivers the perfect opacity in an even and fluid application

• Exclusive signature fig scent

Availability: The NEW Pure Color Gloss will be available at Rustans Makati, Rustans Shangri-la, Rustans Alabang, Rustans

Gateway, Rustans Cebu, and Marionnaud starting in September 2010.

Suggested Retail Price: Php 1,150

Estée Lauder introduces the next generation of color with high-impact glosses that drench lips in 19 Seductive Shades, 3 Brilliant Finishes and a Custom Collection by World-Renowned Makeup Artist, Tom Pecheux.

Lasting shine, maximum moisture and three multi-dimensional finishes combined with vibrant color and nuanced tones, utilizing  the exclusive True VisionTM Technology wraps pigments in a crystal-like coating to provide intense, brilliant color and shine.

With 19 sleek shades of natural nudes, edible berries, seductive reds and sensual plums, the range covers subtle to high-impact color palette, ensuring a shade for all skin tones and various lip looks.

3 LUXURIOUS FINISHES

From a soft satin shine to an energetic sparkle, these three distinct finishes glide onto the lips to draw maximum attention:

1. SHINE: Color-true pigment polymers deliver an ultra shiny, glossy finish

2. SHIMMER: Finely cut pearls provide a mirrored shine with fierce shimmer

3. SPARKLE: Super high-shine fused with high-powered metallic sparkle for the most dramatic look

The non-sticky, non-tacky formula in its exclusive signature fig scent leaves lips beautifully cushioned.  The new flexible, precision applicator delivers the perfect opacity in an even and fluid application.

The new Pure Color Gloss will be available at Rustans Makati, Rustans Shangri-la, Rustans Alabang, Rustans Gateway, Rustans Cebu, and Marionnaud starting in September 2010.

Suggested Retail Price: Php 1,150