These are two essential principles in makeup artistry:
Contour- gives the illusion of depth. A darker shade gives your features more depth and definition by mimicking shadows. This is usually applied to areas you want to recede.
Examples of areas commonly contoured:
sides of the nose
cheeks
eye creases
any prominent feature you want to downplay (jawlines, chin, etc)
Highlight- the opposite of contour. A lighter shade is usually needed to achieve a highlighting effect. Highlighted areas protrude and helps draw attention to the specific area or feature.
Examples of areas commonly highlighted :
cheekbones
browbone
bridge of the nose
To illustrate:
Areas of Jennifer Lopez' face that are contoured:
Cheeks- to define the hollows of the cheeks and for a more sculpted look
Nose- even if you have a well-chiseled nose like JLo, contouring the side of your nose is will prevent strong lights from making your nose look wider.
Eye creases- the smokey eyeshadow gives strong contrast to the neutral shades on the rest of the face.
Areas of Jennifer Lopez' face that are highlighted:
Browbones- this defines the arch of the eyebrow and opens up the eyes
Under the eyes- for a fresher and brighter look
Cheekbones- to make it appear higher and add glow to the area
Bridge of the nose- to add contrast to the contour on the sides.
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